Why Vegetables?

The case for eating more vegetables

“Nothing will benefit human health and increase chances for survival of life on Earth as much as the evolution to a vegetarian diet.” — Albert Einstein

Aside from the fact that, cooked well and imaginatively, plant-based food is delicious, the case for eating less meat is compelling, if not overwhelming. The benefits range from improved health to issues of environmental sustainability and compassion for the animals.


Did you know…?

Some of the greatest minds in history have been nourished with a vegetable diet.

More about Famous Vegetarians & Vegans >

People following a vegetable diet have lower rates of a number of health problems, including excess weight and obesity, cardiovascular disease, hypertension, type 2 diabetes, some cancers, gallstones, kidney stones, constipation and diverticular disease.

More about Health Benefits >

Livestock rearing is among the most environmentally destructive of all human activities.

More about Environmental Benefits >

The majority of farmed animals live short, uncomfortable and unnatural lives, designed to extract the maximum profit for the producer and the retailer whilst keeping meat, egg and dairy prices nice and low for us.

More about Animal Welfare >


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A healthy diet should include 7-10 portions of fruit and vegetables a day.

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